At IVP, we are dedicated to nurturing and supporting the burgeoning startup ecosystem in Iraq. As part of our commitment to fostering innovation and assisting startups in their capital raise journey, we sponsored the participation of Wonder Beauties and Orisdi at the Step Conference 2024 held in Dubai.

 

The Step Conference is one of the premier tech and startup events in the Middle East. Held at Dubai Internet City from February 21-22, 2024, the conference featured six main tracks: Start Track, Fintech Track, AI Track, Digital Track, Wellness Track, and Earth Track​ (Step Help Center)​​ (DUBAI StartUPs)​. The event brought together thousands of entrepreneurs, investors, and tech enthusiasts from around the world to engage in insightful discussions, networking opportunities, and showcases of cutting-edge innovations​.

 

Through the Scale Iraq initiative, supported by the International Finance Corporation (IFC), and in partnership with the Kingdom of Netherlands, we sponsored Wonder Beauties and Orisdi to attend and showcase their innovative solutions at Step Dubai 2024. These startups had the unique opportunity to connect with potential investors, industry leaders, and fellow entrepreneurs, thereby enhancing their visibility and accelerating their growth prospects.

 

Wonder Beauties, revolutionizing the beauty industry with its comprehensive platform that caters to beauty and wellness needs. By participating in Step Dubai, Wonder Beauties aimed to attract new investors and strategic partners to expand their offerings and market reach.

 

Orisdi, an e-commerce platform tailored for the Iraqi market, provides a wide range of products, from electronics to household items. At Step Dubai, Orisdi showcased its business model and growth potential, seeking investment to scale its operations and enhance its technological infrastructure.

 

Participating in such high-profile events offered several benefits for startups such as engaging with a diverse audience of investors, mentors, and peers can lead to valuable partnerships and collaborations, Showcasing at a major event enhances brand recognition and attracts media attention, facilitating access to industry insights, trends, and best practices through sessions and workshops, and direct interaction with potential investors can facilitate funding rounds and strategic investments.

 

IVP's sponsorship of Wonder Beauties and Orisdi at Step Dubai 2024 underscores our commitment to supporting Iraqi startups in their journey to success. Through initiatives like Scale Iraq, we continue to empower entrepreneurs to innovate, grow, and contribute to the economic development of Iraq.